Domain Name Monetization Strategies
Domain name monetization is not domain selling. Domain selling is, selling domain names. Those who ‘flip’ domain names buy domains with the intention of selling them at a later time for profit.
I start off with this because I have been receiving lots of emails from people asking me for advice on ‘monetizing’ their domains by brokering them ‘for top dollar’.
Now many of the domain names don’t even meet the criteria where I feel I can assist them, meaning to be able to turn a profit for us both. However just to explain what I mean by domain monetization I am referring to:
1.) Directly leasing the domain name
2.) Developing the domain name and then leasing it to those who can benefit from the developed domain.
3.) Developing the domain name and monetizing it through ad sales and onsite ad integrations, affiliate programs, sponsored content, product offers, etc.
4.) Develop the domain name into a lead generation site.
Which direction we go when developing a domain name is based uniquely on the domain, the market, and the income goals we outline from the onset.
My strategy for developing domain names is three fold:
1.) Identify and develop domains for my own personal or business use, typically to segment a market I’m focusing on.
2.) Do the same for those I serve.
3.) Develop and rank domain names for immediate or future monetization.
For number 3 I have wrote about this on a few occasions where I’m continuously ‘planting seeds’ that can be harvested at a later time. It’s be a proven domain development and monetization strategy for me without fail.
Monetize Your Domain Names
If you own a large domain name portfolio and you’re always looking to get more of them developed and earning you’re not alone.
Monetizing your domain names can make the difference between expansion and failure for those who own large domain portfolios and aren’t looking to flip their domains, or can’t sell them quick enough to generate the capital needed.
Developing and monetizing a subset of your domain portfolio can generate enough income to carry your other domains that aren’t earning for you yet.
I focus on domain development and monetization, for myself and my clients. Along the way I do sell some domain names, but it’s not often this occurs. I buy, hold, develop, and focus on domain name monetization strategies.
If you have some good (or great) domain names and what to reach out to me for some possible ideas on how to develop and monetize them I look forward to connecting with you.
In future posts I’ll share more information on how I develop domain names and strategies I use for domain name monetization.