Authority Site Network (ASN)

January 2017 came and gone faster than any month I can remember. If I thought the end of 2016 was crazed with new business and our own development projects, the first month of 2017 quickly set a new record.

Developing domain names over the years and utilizing my concept of ‘circling’ has provided massive leads of BLAZING hot potential clients.

The process is to develop highly focused Local Authority Sites (LAS), strategically develop multiple LAS, and form your very own Authority Site Network (ASN).

I have written about the benefits of creating Local Authority Sites (LAS) mostly developed using descriptive domain names, with the goal of ultimately creating your own Authority Site Network (ASN), and these ASN’s have been helping my clients, and my business flourish.

One such niche where I have found developing LAS and ASN for is the tree service industry. If you’re looking to earn some serious income online, then you may want to explore developing in this niche, in your area as well.

I have purchased 100’s of tree service, tree removal, and tree company descriptive domain names for the NYC, Westcehster, NJ, CT areas. And I can’t develop them fast enough!

Authority Site Network (ASN) Strategy

If you’ve read my other posts on developing Local Authority Sites or registered to receive my domain development guides you already on your way developing local descriptive domain names. The next year step is to develop a strategy to create your very own Authority Site Network.

I’m going to get into my strategy here in this post, however if you want to understand my concept of ‘circling’ and how I develop domains into easily leased online assets be sure to send me an email.

LAS to ASN

Taking your Local Authority Sites and forming an Authority Site Network. You may be wondering how many LAS do you need to make up an ASN? I have found that at least 6 LAS are needed to form an ASN.

To create an ASN that will help you totally dominate your local service area or target niche I find tying together 10+ LAS is the way to go.

At minimum I use my 1, 2, 3 LAS development Strategy, which is:

1 main niche LAS
2 sub topics in the niche LAS
3 area focused LAS

When developing even more LAS to form a larger ASN I utilize my ‘circling’ process, and hand registering the domain names that will be developed is critical to this process. Understanding which domains to purchase, and in what order to develop them is key.

Also the sooner you start the better as you need to overcome some minor ‘new domain’ hurdles and properly get your site indexed.

Optimizing your ASN

Once you form your ASN utilizing 6 or more Local Authority Sites you need to continue to optimize and strengthen your ASN so that you are able to completely dominate your local search market.

I do this by continuing to treat the entire ASN as a single unit (like a website) which I constantly update with search engine optimized content and tie in our social accounts. I also leverage local business and community sites to create quality back links, and ultimately back link to the site I am circling (main site).

As you optimize and continue to strengthen your ASN you’re establishing local authority that will be almost impossible to topple, and once established, will not take many hours per month to maintain.

As with all of my development projects I just want to leave you with one last thought. Also be in development mode. As I have stated in many of my previous posts I am always developing LAS, and looking to form new ASN even if I do not have a current need to do so (for myself or clients).

I do this because I grow these sites and networks to become future potential, for my own use or to lease or leverage for future clients! If you’re a domain name developer or someone that wants to learn more about developing LAS and ASN’s I look forward to hearing from you.