Local descriptive domain names

How can local businesses benefit from online local search traffic? Glad you asked! The answer is by registering, or leasing local descriptive domain names.

Now we know that there is talk about the supposed new Google Panda 4.0, and some say that this update ‘may’ effect url keywords (keyword rich domain names), but if your website is value packed with content people would actually find useful you have nothing to worry about.

Success comes from understanding how to capitalize local search traffic. This is what we have been telling our clients since 2006. We have many of our local domain names in use to build great inbound leads and get our phones ringing. If you understand how to dominate the search engines for the keywords and search terms that your (potential) customers will be using then you will understand how to capture the majority of online searches, and with good copy, and great products and services, convert them into paying customers.

Descriptive domain names are domain names that feature a word or words that describe what a visitor will find on that site. These domain names in themselves describe the overall ‘theme’ of the website that a visitor can expect to find when they access the website.

Local descriptive domain names are great because not only do they describe the theme, category, or type of information the website is about but it also sets the geographical location in the actual domain name itself.

An example of a website we have online that helps get the phones ringing for SEO services we provide here in NYC is NYCSEOExperts.com

When people try to find NYC SEO Experts guess what one of the search results returned on the front page of Google is? You got it, NYCSEOExperts!

Now there isn’t much guessing as to what the website will be about, as right there in the domain name we describe the service (SEO), and we state the location NYC. We end it with the word experts as most likely businesses want to find an expert in this field.

And most importantly, from our experience to date, putting related keywords in your domain names help your search engine rankings.

If you invest in a descriptive domain name relevant to your business or idea then you are building your website on a strong foundation! These types of descriptive domain names can help establish you as an authority, especially in your local community, city, or even state.

Premium one word domain names are virtually untouchable, but that doesn’t mean you can’t pick up great local descriptive domain names and repeat this with dozens of domain names to dominate your search competition. It has helped us do so for many of our clients, and ourselves!

So why don’t you head over to your favorite domain register and get yourself some great local descriptive domain names and keep coming back to learn more about how to develop them out.